Kreena Patel
Global Director Demand Analytics @Mars
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WORK HISTORY
Global Director Demand Analytics @Mars
EDUCATION
University of Birmingham
BA, Economic and Social History
SKILLS
ABOUT KREENA PATEL
I translate complex data into clear decisions that drive measurable business impact. As Global Director of Category, Perfect Store, and Shopper Marketing Analytics, I help commercial teams convert insights into action; driving shopper conversion, category growth, and tangible results.I thrive on tackling ambiguous challenges, designing scalable analytical solutions, and enabling the business to move quickly from insight to execution.Leadership and mentoring are at the heart of how I work. I build high-performing, supportive teams where people are empowered, challenged, and inspired to deliver their best.Known for resilience and clarity, I guide stakeholders through complexity to achieve sustainable growth and meaningful outcomes.
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