Krattika Mishra

About Krattika Mishra

A strategic leader with 10 years of cross-industry experience in Sales, Account Management, Digital Marketing, GTM strategy and Program Management across Tech, FMCG and Telecom.My core strength lies in making sense of complexity- designing growth strategies that work, leading teams with empathy and navigating ambiguity with resilience. I feel most alive when I am building something that matters- whether that’s a high impact marketing plan, a sustainable GTM strategy or a deep mentoring relationship. I bring a diverse set of skills to the table, honed by the multiple complex roles and projects I have successfully managed, along with a fierce, diligent, agile and an empathetic attitude.

Experience

1. Digital Marketing Strategy Lead (Mid-market)

   Google

   Apr 2024 — Present · Gurugram, IN

   Currently managing a portfolio of 40 high-touch mid-market Lead Generation advertisers in the US (~$300M+ annual revenue); successfully driving their business/ marketing objectives via solutions across Google Ads products (Search, Youtube, PMax, Demand Gen etc.)-Collaborating with cross-functional global teams (product, sales, strategy) to unlock C-level partnerships, JBPs, international expansion with clients via robust, customized advertising & measurement/incrementality solutions-Driving delivery on sales metrics via meticulous & regular client reviews, ruthless lead prioritization, targeted action plans for gap closure & growthGTM/Growth Strategy & Operations/ Program Management- Currently spearheading the Joint Business Planning strategy for 7K+ top mid-market advertisers ($13B annually via 2.2K JBPs globally) as part of the Global JBP Steerco, through extensive cross-functional collaboration- Proficient in exec communication; led 15+ narratives on JBPs for VPs, MDs & Directors

Education

• Choithram International,Indore

  XII

  2002 — 2009

• Indian Institute of Management, Indore

  Master of Business Administration (M.B.A.)

  2014 — 2016

• Maulana Azad National Institute of Technology

  B.Tech

  2009 — 2013

Skills

• B2b Marketing
• Multi-Channel Campaign Management
• Mobile Marketing
• Sql
• Microsoft Access
• Marketing
• Java
• C
• Programming
• Html
• Data Structures
• Css
• Javascript
• Data Analysis
• Photoshop
• Management
• Marketing Management
• Matlab
• Microsoft Excel
• Account Management
• Pricing Strategy
• Mysql
• Microsoft Office
• Sales
• C++
• Microsoft Acceas
• Php
• Team Management
• Competitive Analysis
• Business Development
• Algorithms
• Business Strategy
• B2b Sales
• Business Insights
• Microsoft Powerpoint
• Marketing Research
• Cross-Functional Coordination
• Product Management
• Marketing Strategy
• Core Java