Kratik Jain

About Kratik Jain

Results-driven SEO & Digital Marketing Specialist with 5+ years of experience in enhancing online visibility, driving organic traffic, and optimizing digital campaigns. Proven expertise in technical SEO, content strategy, lead generation, and paid advertising. Adept at conducting website audits, competitor analysis, and link-building strategies to improve search rankings and user engagement.

Experience

1. Senior Seo Analyst

   Cyntexa

   Mar 2023 — Present · Jaipur, IN

   Conducted website audits to improve website performance, enhance UI, and resolve technical issues, resulting in a 20% increase in engagement rates.• Strategized and deployed downloadable lead-generation resources, boosting sign-ups and driving a 45% increase in Marketing Qualified Leads (MQLs).• Executed competitor analysis to identify high-impact keywords, backlink gaps, and content opportunities, improving brand visibility by 55%.• Collaborated with content teams to develop topical clusters and integrate semantic keywords, building a strategic funnel to convert visitors into leads.• Created targeted Google Ads campaigns for staff augmentation services, achieving a 3.6% CTR and measurable conversion growth.• Built & led SEO teams, assisted them in strategising and executing, and performance tracking to drive potential outcomes.• Leveraging Google Analytics insights to double organic traffic through data-driven strategies.• Developed link-building strategies to earn high-value organic and PR backlinks.• Optimized landing page UX and CTR funnels through A/B testing, increasing targeted conversions by 15%.• Currently working on Generative Engine Optimization (GEO) to improve the brand visibility on AI results (Gemini, ChatGPT, Perplexity and others).

Education

• University of Rajasthan

  Bachelor of Commerce - BCom, Business/Commerce, General

  2016 — 2019