Kratika Bhawarkar

Business Process & Data Analyst (ERP & Bi Analytics) @Money4drive Advertising Private Limited

Indore, IN

ERP & HRMS Implementation:Led the implementation of Zoho People, Payroll, Books and ERP solutions, automating HR and finance processes.Standardized department-wide reporting, ensuring accurate data tracking. Sales Data Analysis & Revenue Growth (+65% Increase):Analyzed past sales data to identify seasonal trends and industry-wise marketing patterns.Helped optimize media buying strategies, expanding into new channels, leading to higher ROI.Data-driven strategies resulted in a 65% increase in revenue by improving campaign efficiency. Power BI Dashboards & Reporting:Created real-time tracking dashboards in Excel & Power BI for campaign performance monitoring.Provided actionable reports that helped the media & operations teams make faster decisions. Process Optimization & Automation:Developed automated reporting sheets that reduced manual work by 50%.Streamlined media buying & operations tracking to improve efficiency & accuracy. Cross-Department Collaboration:Worked closely with media buying, sales, operations, and finance teams to optimize data tracking & reporting.