Kranthi Kumar Maanam

About Kranthi Kumar Maanam

Lead Product/UX Designer with 8+ years of experience in B2B and B2C domains.My passion for design is deeply rooted in my architecture background and drive to solve meaningful problems for people. I specialise in bridging the gap between business and user goals to deliver impactful product solutions that drive growth and innovation.I have successfully designed and implemented solutions across industries, including data analytics, logistics, healthcare, fintech, and Architecture. My expertise lies in crafting engaging experiences across digital and cross-platform ecosystems, focusing on scalability and user satisfaction.As a product designer at Saras, I lead the design function and contribute strategically to organisational growth. My service design initiatives have helped leadership to streamline operations across Sales, Consulting, Product, and Partnership teams. I also work with leadership to prioritise user-centric processes and integrate research into product development, ensuring alignment with both business and user goals.Key achievements include:→Receiving a special mention from the CEO and co-founder during a Townhall for my contributions to process improvement through service design.→Winning the \'Team Player Award\' for my collaborative and impactful approach.Implementing UX best practices and establishing design systems to build mature, user-centered products.→Proactively participating in hiring processes and guiding leadership to make informed decisions.→Notable collaborations include projects with Greyorange, Dr. Reddy\'s, and TCS, where I delivered solutions addressing complex challenges and improving user experiences.I am driven by curiosity and adaptability, continuously exploring ways to design delightful experiences and build better products. In my time, I enjoy reading, listening to music, practising meditation, and engaging with the startup ecosystem to broaden my strategic perspective.

Experience

1. Lead Product Designer

   Saras Analytics

   Jan 2025 — Present · Hyderabad, IN

   Spearheading the design vision and execution for the Saras portfolio (Daton, Pulse, iQ), bridging the gap between Brand Strategy and Product Utility.Start-to-End Ownership: Managing the full design lifecycle from initial research to final UI delivery for 3 major SaaS products.Brand Architecture: Established the visual market positioning for the entire suite. Designed the core identity systems (Logos & Assets) for Daton, Pulse, and iQ, ensuring brand consistency.Research-Led Innovation: Implemented service design protocols and user research to validate features, ensuring product-market fit before code is written.

Education

• Startup School Online

  Startups

• GrowthX®

  Member, Product Led Growth

• Acharya Nagarjuna University

  Bachelor of Architecture - BArch, Architecture

• Jawahar Navodaya Vidyalaya - JNV

  AISSE, CBSE