Kranthi Kumar

About Kranthi Kumar

Innovative, Iterate, Innovate, repeat. This is my Mantra. Highly capable product manager with 7+ years’ experience, seeking to leverage proven leadership and strategy skills. Areas of expertise: Minimum viable product, market analysis (product/market fit), Agile development, wire-framing/prototypes, 10x productivity in startup environments. By starting my career in Digital Marketing, I could make a successful breakthrough in the starting of my career and also became capable of helping 20 of my fellow-seekers in starting all our careers with great successes. Digital Marketing has been my passion for life. For SEO, Inbound Marketing, Content Marketing, SMO, SMM, Google Ads, et al. we have mastered almost every aspect of Digital Marketing in order for steep business growth. Marketing is a never-ending challenge. But Digital Marketing has revolutionary, surreal solutions to those problems in Traditional Marketing. The main strength of Team Acuwin is attaining at such best possible solutions with utmost focus at the problem within no time. I have been seeking life like a giant game that takes humans to sophisticated levels of living. That is how my very product, ‘Book The Surprise’ is evolved. We have been trying to make people smile and create memories with revolutionary surprise planning ideas. Having tried many aspects in Digital Marketing, creating content has been my never-ending passion. I run blogs out of my love for education(Health-Ed, predominantly). In the travel of which, I\'ve been certified by the Stanford University\'s \"Introduction to Food & Health\" Program.

Experience

1. Product Manager

   Acuwin Solutions Private Limited

   Sep 2022 — Present · Hyderabad, IN

   B2C e-commerce platform offering party surprises and unique gift ideas with a record of happy customers.\\\\n\\\\n• Achieved 150% of revenue goal in fast-paced E-commerce firm. Led 7 cross-functional teams to 25% efficiency improvement.\\\\n• Drove product vision, design and execution based on customer needs and competitive landscape.\\\\n• Developed feature ideas into detailed specs and collaborated with designer to create mockups.\\\\n• Increased the productivity of development team by leading in product owner role.\\\\n• Led project to redesign website and developed new data-driven approach, which resulted in a 70% increase in revenue and an 80% increase in signups.\\\\n• A/B tested landing page design, email copy, Tweets, and Facebook posts to increase conversion.\\\\n• Prioritized work for weekly sprints and coordinated with engineering and design team to track progress.\\\\n• Applied lean startup methodologies to design experiments, build minimum viable products and iterate rapidly.\\\\n• Defined and analyzed key performance metrics to optimize user engagement.\\\\n• Analysed market dynamics and competitive landscape to incorporate unique and innovate ideas to the company by travelling across 3 countries.\\\\n• Enhanced the organic traffic by adding top class gifting products which had high search volumes, share blog features and SEO metrics (LCP and CLS)\\\\n• Increased user retention by leveraging the blog of success stories and redesigned the product pages to boost user experience.\\\\n• Developed a deep understanding of the business objective of the company; evangelized the product vision and built trust by maintaining an accurate and achievable roadmap.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Osmania University

  Bachelor of Engineering - BE, Mechanical Engineering, First Class

  2011 — 2015