Marina Kramer

Director Product Marketing @HelloFresh

Berlin, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2025 — Present

Director Product Marketing @HelloFresh

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EDUCATION

N/A

European-University Viadrina

Master of Arts (M.A.), European Studies

N/A

Universität Passau

Bachelor of Arts (B.A.), European Studies (Sociology, French)

SKILLS

ConsultingKommunikationOffline-MarketingLeadershipCorporate BrandingEnglischStart-UpsMarketingMarketingstrategieCorporate IdentitySoziale MedienBusiness DevelopmentManagementEnglishProjektmanagementProject ManagementFmcgDatenanalyse

ABOUT MARINA KRAMER

I’m a seasoned Brand and Product Marketing Leader in the digital food industry, specializing in crafting strategies that drive growth and enhance brand differentiation. My expertise spans the full spectrum of brand strategy and product marketing, allowing me to deliver impactful solutions in fast-paced, high-growth environments. With a strong foundation in Brand Strategy, I have developed and implemented multibrand positioning strategies that not only resonate with diverse customer segments but also strengthen business performance. My work in this area has consistently delivered measurable results, elevating brand perception and solidifying market presence. In Product Marketing, I excel in aligning product initiatives with customer needs and market opportunities, leveraging insights to craft compelling product narratives, drive adoption, and improve retention. My ability to navigate the intersection of brand and product ensures cohesive strategies that deliver value across the customer journey. At the core of my approach is a dedication to leadership, influence, and cross-functional collaboration. I’ve led diverse teams, consulted peers, and engaged stakeholders to execute complex initiatives that transform brands, elevate products, and deliver sustainable business impact.

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Marina Kramer — Director Product Marketing at HelloFresh in Berlin, DE | Unifers