Jamie Kramer
Executive Vice President, Digital & Strategic Growth for Great American Pure Flix (Streaming) @Sony Pictures Entertainment
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WORK HISTORY
Executive Vice President, Digital & Strategic Growth for Great American Pure Flix (Streaming) @Sony Pictures Entertainment
Indianapolis, IN, US
Oversight of marketing efforts for the Sony\'s niche streaming service, Pure Flix, including management of three distinct teams: Paid Media, Social Media, Research & Analytics. Additional supervision of marketing operations and creative assets. Direct CMO report. • Spearhead the development of all new marketing campaigns and dissemination of wider strategy and positioning intelligence across internal and external stakeholders, ensuring alignment throughout disparate silos and divisions. Collaborate across publicity/PR, creative, research, engineering, tech, legal, operations, customer service, and content. • Paid Media – Manage multi million dollar media budgets, lead brand implementation and measurement across all buys: Direct, Programmatic, Social, Search. Oversight of relationships with external agencies as well as media and platform partners such as Meta, Google, YouTube, Microsoft, Twitter, and TikTok. • Organic Social – Lead creative content team focused on building community around Great American Pure Flix’s brands and releases, owning the tone, voice, cadence, and strategy for all campaigns with an emphasis on FB, IG, YouTube, Twitter, and TikTok. Collaborate cross-functionally with paid media, operations, and creative teams to launch campaigns nationwide. • Research & Analytics – Shape the division’s data strategy including 360º enablement across the organization to unlock best-in-class marketing solutions. Work cross-functionally with internal and external partners to deploy a robust 1st-party audience strategy from various proprietary data sources leading up to content launch, including but not limited to: AB testing, focus groups, audience segmentation, and platform user data. • KEY ACCOMPLISHMENTS – Decreased media spend by 30% while increasing acquisition goals by 10%. Built an internal data-driven tool to identify markets that over-index for in-home viewing of faith content, to inform marketing decisions and local activations.
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Science - BS, Business Administration & Marketing
University of Southern California
Master of Fine Arts - MFA, Film
ABOUT JAMIE KRAMER
I’m an enthusiastic and candid leader, driven to nurture and motivate teams, who promotes collaboration as the path to ultimate success. I\'ve had the incredible opportunity to lead the launch of numerous marketing campaigns, spanning from well-known CPG brands to iconic Hollywood film franchises. I’ve worked closely with industry giants like Amazon, Google, Meta, TikTok and Snap, to build many results-driven first-to-market activations. My true motivation is team building, igniting the potential of individuals, and fostering positivity. Throughout my career, I\'ve successfully managed teams of up to 100 individuals in both agency and in-house marketing settings, spanning brand strategy, creative direction, content development, paid media, social engagement, research, analytics, and resource management. My approach has always been firmly grounded in data, fueled by state-of-the-art creative storytelling, and bolstered by influential media partnerships that continuously captivate audiences in an ever-evolving marketing landscape. I started my journey working on digital campaigns for clients such Coca-Cola and Anheuser-Busch, and as my career evolved with the convergence of technology and marketing, I followed my passions into entertainment. I repositioned movies based on existing brands such as “Jumanji” and “The Smurfs” by leveraging digital strategies to create cultural relevance and emotional connections with stories and characters in fresh new ways. I’ve cultivated audiences for new-to-market, films such as “Knives Out” and “The Pursuit of Happyness” by building communities and activating them across all digital touchpoints. I’ve turned niche movie brands into successful releases by broadening appeal to engage new audiences, with many over performing on revenue projections including “Heaven is For Real”, Don’t Breathe”, and “The Shallows”. I proudly led global digital creative and social strategy for the historic “Spider-Man: No Way Home”, which made over $1.9 billion worldwide. When I’m not working on movies, I’m watching them with my kid or letting him beat me at Scrabble. Big believer that leading with empathy and positivity fosters healthier relationships and lays the foundation for great work. I’m always open to connecting with others, reach out to me at j•••••@gmail.com. SPECIALTIES: Integrated Marketing Budget Management Digital Marketing Social Media Content Strategy Research & Analytics Paid Media Brand Development Team Leadership Agency & Vendor Management Cross-Functional Collaboration 360º Campaign Management
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