Kelsey Williamson
eCommerce Merchandising Lead at Designs Direct LLC
- Role
- Ecommerce Merchandising Lead at Designs Direct Creative Group
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
Experience
Ecommerce Merchandising Lead
Mar 2015 — Present · Covington, KY, US
Managed over home decor and gift SKUs across 10 large eCommerce retail sites, optimizing product titles, descriptions, and keywords for improved page rank and revenue growth.• Analyzed KPIs, sales data, and market research to identify trends and implement strategies for product development, resulting in increased sales and customer engagement.• Collaborated with design teams to curate new programs and product assortments tailored to individual retailer needs, enhancing the overall customer experience.• Partner with cross functional teams to deliver on plans and evolve our offerings - including promo planning, merchandising experience, marketing, operations and customer service.• Lead new business development initiatives.
Education
University of Kentucky
Bachelor of Science - BS
2009 — 2013
CCSA The Cooperative Center for Study Abroad
The sport of branding: Product identity, sports and popular culture
2010 — 2011
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