Kirk Polinske
Director of Ecommerce @Best Western Hotels & Resorts
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WORK HISTORY
Director of Ecommerce @Best Western Hotels & Resorts
Currently serving as Senior Director of eCommerce, focusing on strategic online initiatives for Best Western Hotels & Resorts.• Overseeing the development and execution of eCommerce strategies to enhance online presence and drive revenue growth.• Implementing digital marketing campaigns to increase customer engagement and improve conversion rates.• Managing a cross-functional team to ensure effective execution of eCommerce objectives and performance metrics.• Analyzing data and market trends to optimize product offerings and pricing strategies for maximum profitability.• Establishing partnerships with third-party vendors to enhance service delivery and customer experience.
EDUCATION
Lubar College of Business
Marketing
SKILLS
ABOUT KIRK POLINSKE
Digital Marketing and IT leader with 20+ years of experience driving large-scale eCommerce growth, platform modernization, and digital transformation for global consumer brands. I specialize in owning end-to-end digital strategy—spanning product management, marketing, technology, analytics, and operations—with direct accountability for revenue, performance, and execution.Most recently, I served as Senior Director and Product Owner for Digital Commerce & Mobile at Best Western Hotels & Resorts, where I led enterprise eCommerce platforms, mobile apps, and personalization initiatives supporting a multi-billion-dollar global hospitality business. My role sat at the intersection of marketing and IT, translating business strategy into scalable, high-performing digital products delivered through cross-functional and multi-vendor teams.Previously, I held senior leadership roles at PetSmart and bareMinerals, where I owned online strategy and execution with full P&L responsibility. Across my career, I’ve led teams through platform migrations, omnichannel growth initiatives, data-driven marketing optimization, and customer-centric product innovation.I’m known for combining strategic vision with hands-on execution—aligning marketing, technology, and analytics to deliver measurable growth, operational clarity, and durable digital foundations.
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