Pankaj Singh

About Pankaj Singh

An MBA from ICFAI with 12+ years’ experience in Retail Management, Business Development, Sales & Marketing & Operations Management experience with FMCG / BEVERAGES/ FMCD Sector; in understanding business needs and New Product Launch & Market Development in identifying initiatives that will allow a business to meet strategic goals in the FMCG and Beverages domains.Merit of working with top-notch organizations entailing P&G, PEPSICO, ANCHOR ELECTRICALS, Managed retail channel Achieved top-line targets (volume and revenue) with eye on profits; negotiated terms of business with channel partners covering margins, Stock Keeping Unit (SKU) range, product display, in-store brand visibility and payment termsHave very good experience in beverages with business of 20Cr. and awarded so many times in CocaCola and PepsiCo.Managing Distributor’s Return on Investment (ROI) by rationalizing Investments, budgetary control and driving efficiency of costs leading to consistently growing businessSteered business operations for the profit center with a view to realize pre-planned sales and revenue targets; formulated profit center budget for operational / business development activities.Effective organizer, motivator, team player and a decisive leader with the skills to drive teams to excel & win.Currently Associated as CHANNEL MANAGER with PROCTER AND GAMBLE. – EUP

Experience

1. Channel Manager -u P

   Procter & Gamble

   May 2019 — Present · Uttar Pradesh, IN

   As a Channel Manager managing the sales team, responsible for achieving their monthly target; planning and implementing retail penetration in Urban & Rural Markets.• Sales planning and forecasting, co-ordinate with supply chain team for better services• Making a strong GTM for rural penetration in EUP to deliver in cost effective.• Monitoring competitor activity, creating plans for growing market share and communicating channel activities.• Manage new and existing channel partners to increase product sales, build positive working relationship with distributors to ensure smooth services, Coordinate with product sales team to identify new business opportunities for revenue generation.• Introduce new products and its features. Educate hospitals & distributors on product portfolio and complimentary services offered, analyze sales contracts with respect to legal and financial perspectives, implement sales programs for product positioning and promotions, participating in business reviews with team and recommend improvements.• Responsible for the Distribution Network {GTM} for Rural Expansion, Sales Systems & Processes and Sales Management of the assigned unit. Lead a team of Distribution Team Leaders & Distribution Managers with entire Distributor Organization.• Increasing rural expansion by new outlet and new sub distributors with Brands visibility, to evolve and achieve strategic annual operating business plan

Education

• The ICFAI University, Dehradun

  Master of Business Administration - MBA, Marketing