Koyel Ranu

About Koyel Ranu

I bring a sociologist’s mindset, and a strategist’s focus to every project. I’ve led research across Google, YouTube, and now leading at Meta in a AI-forward environment. Working in domains like smart homes and enterprise AI platforms to content consumption patterns in video platforms to monetization tools - I have one goal: make products people actually want to use and will adopt. I look into questions like what makes humans feel they are in control? It can be a hardware and wearable or it can be the interface they look into to make sure their family is okay, or the interface they communicate with others.Currently my work involves: • Org-level research strategy in enterprise product ecosystems• Driving cross-product insights in strategic research programs• Evaluative, Discovery & Foundational research with cross-functional impact• Influencing roadmap in a AI-native and complex product environmentI\'m Qualitative at heart, but fluent in mixed methods. I have thrived in complex spaces with strong opinions and high stakes. I wouldn’t have it any other way.Areas of Expertise: Qualitative Research, Foundational Research, In-depth Interviews, Usability Study, Contextual Inquiry, Concept Testing, Workshops, Focus Groups, Competitive Analysis, Critical User Journey, Customer Journey Mapping, Jobs-to-be-done Analysis, Ethnography, Diary Study, Information Architecture, Human Computer Interaction, Human Factors, Tree Test, Card Sorting, Heuristic Evaluation, Persona Development

Experience

1. Senior Ux Researcher

   Meta

   Jun 2025 — Present

   Conducting research on Enterprise Products, particularly on B2B Revenue, Finance, Spend & Supply Chain[Contract via Tundra Technical Solutions, on assignment at Meta.]- Driving discovery research in a sort of compilation system to surface user pain points and streamline system efficiency-Shaping Organizational Health initiatives by building metrics and frameworks that help leaders foster stronger, more resilient teams-Leading high-impact research with 3P partners of Meta in Revenue Portal to unify frameworks, reduce risk, and accelerate adoption across Meta’s partner ecosystem-Leading enterprise tool evaluation research to inform adoption decisions and unlock significant cost and time savings.

Education

• University of California, Berkeley

  Professional Program in User Experience (UX) Design , UX

• University of Windsor

  Master of Arts - MA, Sociology; Sociology

• University of Calcutta

  Master of Arts - MA, Sociology

• Presidency University, Kolkata

  Bachelor of Arts - BA, Sociology

• University of Calgary

  Doctor of Philosophy (Ph.D.), Sociology