Koyel Duttagupta

About Koyel Duttagupta

Communicator! Motivator! Human Networking Professional! Education Provider and Management Mentor! Brand Person and Marketeer! Manager! Dreamer! Strategist! Reader and Learner for Eternity! Crisis Manager! Public Relation Person! Integrated Marketing Communication Person! Recruiter! Blogger! Writer by heart!

Experience

1. Marketing and Branding Manager

   Brandox

   Oct 2013 — Present · Bangalore, IN

   Researching, integrating and implementing using community-networking strategies, relationship marketing and key partners and agencies to create targeted fame and action.• Strategy development and formulation of Sales Promotional activities for end-users.• Managing effective operational delivery of the integrated marketing plan for the Events & Activations. • Working with the CRM team to ensure that all on-going customer communication is delivered to the agreed plans. • Coordinating the production of content (press releases, bulletins, white papers, etc.) for posting and distribution. • Responsible for maintaining the lead list and data integrity in the database for Kolkata and Bangalore region. • Working closely with marketing and business development in procuring and importing data, and ensuring data are properly segmented for targeting purposes.• Activating email marketing automation technology, online registration systems, social media platforms, corporate tie-up B2B & B2C Trade associations.

Education

• Mahadevi Birla Girls Higher Secondary School

  10+2, Commerce

  2006 — 2007

• Manipal Academy of Higher Education

  MBA in Marcom and Advertising, Key Account Management, Brand Communications, Advertising

  2010 — 2012

• Pailan School of International Studies

  Bachelors in Media Science, Media Science

  2007 — 2010