Koustubh T.

About Koustubh T.

Koustubh Thabaj is an Adobe Campaign Developer, Digital Marketing Specialist, Marketing Automation Specialist & Account Manager with over 5 Years of experience in the Digital Marketing industry. Possesses a strong background & specializes in B2B/B2C marketing, email marketing & PPC management, digital analytics and optimization, and marketing automation. With a proven track record of managing successful projects, building strong relationships with clients and vendors, and delivering positive results.As a Digital Marketing Specialist at Automate Accelerator, Mr. Thabaj has excelled in devising and executing effective marketing strategies and initiatives. In this role, he has demonstrated expertise in B2B marketing by implementing successful LinkedIn outreach campaigns, which led to a 20-30% increase in lead generation for clients such as The Alternative Board and Cloud Ready Solutions. He specializes in• B2B/B2C Marketing Expert• Email Marketing & PPC Manager• Adobe Campaign Classic Developer• Marketing Automation Specialist • Digital Analytics and Optimization• High-Converting Landing Page Expert• Marketing Automation Specialist• Cross-org Project & Team ManagementMr. Thabaj also excels in Eloqua & Marketo campaign management, having developed and implemented effective off-page and on-page SEO practices for Finance Brokers Vic and Finance Brokers NSW, resulting in a higher site ranking in Google search and an average of 15% more traffic per month. In addition, he has managed successful email marketing and PPC campaigns, achieving over 80% open rates, a 30% click-through rate, and 7-10% booked appointments.He is a true marketing automation specialist and has elevated monthly gross sales from $10K to $45K AUD through effective Facebook Ads for 6Pack Boot Camp in Brisbane, Australia, and boosted 25 organic member sign-ups to Athlete X through innovative A/B testing of content layout and strategic collaboration with co-marketing partners, demonstrating a 10% quarter-on-quarter increase.A data-driven professional who prides on the ability to effectively analyze and optimize digital campaigns to achieve optimal results. With a strong work ethic and a commitment to delivering the best results for clients, Mr. Thabaj is an asset to any team and is always seeking new opportunities to grow and develop their skills.Mr. Thabaj is currently seeking a digital marketing specialist, marketing automation specialist, or Account role and can be reached here on LinkedIn via DM or an email at : k••••••••@gmail.com or +91••••••••97

Experience

1. Adobe Campaign Developer

   Tata Consultancy Services

   Feb 2024 — Present · Pune, IN

   Proficient in Adobe Campaign Classic with extensive hands-on experience in designing, configuring, and executing multi-channel campaignsExpertise in campaign orchestration, setting up real-time and batch processes, transaction messaging, and managing Message Center functions.• Optimized campaign workflows to reduce execution times by 27% by refining data processing logic and optimizing query performance.• Developed transactional messaging workflows handling 15K-20K requests/day with API-based triggers and database updates, ensuring a 98% response accuracy and uninterrupted campaign execution.• Improved email delivery rates by 17% through typology rule enhancements, spam filter optimizations, and refined data validation techniques. Extensive expertise creating and managing data schemas, including schema design, customization, and optimization to support dynamic segmentation and targeted marketing. • Developed complex queries with strong SQL and DBMS skills (Oracle, PostgreSQL, SQL Server), enabling the, ETL workflows, and database indexing—resulting in a 23% faster processing speed. • Demonstrated ability in integrating APIs (SOAP/REST) within Adobe Campaign workflows, seamlessly bridging systems such as CRM platforms, external data lakes, and other marketing platforms. • • Experience with developing and maintaining custom code jobs and scripts for interfacing with external systems.• Adept at building custom campaign workflows using JavaScript, incorporating HTML, CSS, and dynamic JavaScript variables for content personalization and interactive campaign templates.• Leveraged custom reporting workflows and typology rules to generate actionable insights and real-time performance metrics, ensuring continuous improvement in campaign outcomes. • Integrated Adobe Campaign with web forms, data sources (CRM, ERP systems), and Adobe Experience Manager, along with a strong aptitude for debugging and optimizing performance in complex environments.

Education

• St. Xavier's High School - India

  Secondary Education, 10th

  2011

• New College, Kolhapur

  Higher Secondary Education , Science

• KIT's College of Engineering Kolhapur (Empowered Autonomous)

  Bachelor's degree, Mechanical Engineering

  2015 — 2018