Koustav Sarkar
SEO & Performance Marketing Specialist | Google & Meta Ads | Data-Driven Growth | GA4 | CRO
- Role
- Search Engine Optimization Analyst at Digitale India
- Location
- Kolkata, IN
- LinkedIn followers
- 500 followers
About Koustav Sarkar
SEO & Performance Marketing Specialist | Driving Growth with Data-Backed…
Experience
Search Engine Optimization Analyst
Oct 2024 — Present · Kolkata, IN
Conduct comprehensive keyword research and competitor backlink analysis to develop strategic SEO roadmaps. Strong command over On-page and Off-page SEO techniques including meta tag optimization, content structuring, internal linking and high-quality link building. Specialized in Ecommerce SEO – optimizing category pages, product pages, schema markup, URL structure and site architecture to improve visibility and drive conversions for platforms like Shopify, WooCommerce, Magento, etc. Proficient in using Google Search Console, Google Tag Manager, Google Analytics, Ahrefs, SEMrush, Screaming Frog and other SEO tools for performance tracking and technical audits. Hands-on experience in WHITE HAT SEO practices including guest blogging, outreach campaigns, business listings and local SEO. Capable of optimizing URL structure, keyword density, LSI keywords, proximity, and content prominence for better SERP rankings. Working knowledge of popular CMS platforms like WordPress, Joomla, and Wix; comfortable editing basic HTML, CSS, and JavaScript for SEO purposes. Regularly monitor, report, and improve website SEO performance with a focus on organic growth, traffic acquisition, and conversion optimization. Stay updated with the latest search engine algorithm updates, SEO trends and industry best practices. Brand SEO & Digital Strategy Handling experience includes: Austin Plywood Everlite by Senco Gold & Diamonds Prabhuji Pure Foods Mallcom India MP Birla Cement Doctor Choice Mustard Oil Salarpuria Group Khadim Lux Innerwear
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