Koushik Vaskar Das

About Koushik Vaskar Das

A result driven eCommerce professional with over 15 years of industry experience and over 13+years in the e-commerce Category Management, New Business Development and VendorManagement across diverse product categories. Proven ability to drive strategic growth withinthe eCommerce space, with a strong focus on building brand partnerships, digital-firstinitiatives, and enhancing customer experience along with a deep understanding of the fashionand lifestyle industry

Experience

1. Senior Category Manager (Branded Lead) - Kids Fashion

   Flipkart

   Aug 2023 — Present

   Led a ~200 Cr INR Portfolio driving ~20% YoY growth across a diverse set of brands and sellers( Nationalised,D2C, Labels ) including Allen Solly, UCB, Tommy Hilfiger, Biba etc-Owned P&L with a focus on profitability, optimizing Intake Margin, and implementing additionalmarketing, resulting in a 3% improvement in Category CM-Identified emerging market trends and consumer insights, scouted new brands and labels to uncover growth opportunities and white spaces for portfolio expansion-Drove consumer demand and enhanced customer loyalty by optimizing key eCommerce levers suchas product design, curated selections, and delivery speed-Collaborated with brands to co-create exclusive online collections tailored for digital channels,enhancing customer satisfaction, repeat purchases, and brand loyalty-Spearheaded the launch of FK Minutes (Quick Commerce) for Kid\'s Clothing, from ideation and design to driving market entry and growth within the sector

Education

• Kendriya Vidyalaya

  10+2

  2002 — 2004

• National Institute of Fashion Technology , New Delhi

  Bftech

  2006 — 2010

Skills

• Photoshop
• Fashion Design
• Toys
• Global Sourcing
• Fashion Buying
• Apparel
• Visual Merchandising
• Merchandising
• Trend Analysis
• Retail
• Target Costing
• Textiles
• Fashion
• Sourcing
• Event Photography
• Photography