Koushik Das

About Koushik Das

As a Senior Manager of Digital Marketing at HighRadius, I leverage over eight years of experience in performance marketing and demand generation to drive impactful business growth. With expertise in lead acquisition, channel diversification, and cost optimization, our team has significantly improved ROI and reduced customer acquisition costs. Dedicated to scaling B2B SaaS businesses, we focus on optimizing paid media strategies, advanced audience segmentation, and creative-performance testing frameworks. By managing substantial digital budgets and implementing data-driven marketing solutions, we continuously enhance brand visibility and contribute to revenue growth.

Experience

1. Senior Manager Digital Marketing

   HighRadius

   Jan 2025 — Present · Hyderabad, IN

   Scaled Paid Lead Acquisition by 2X Year on Year and reduced CAC by 20%-Increased overall marketing-sourced revenue contribution by an estimated 25–35%, through optimized performance-marketing strategy and channel diversification-Managed an annual digital budget of $1M–$3M, achieving 10–15% cost efficiencies through improved forecasting, bidding strategy refinement, and real-time budget reallocation-Improved ROI across paid channels by ~40% by implementing advanced audience segmentation, automated bidding workflows, and creative-performance testing frameworks-Strengthened brand visibility with a 50–70% uplift in engagement metrics (CTR, video engagement, brand recall) through full-funnel brand-performance integration-Built and led a high-performing team of 2–4 digital specialists, improving team productivity and campaign turnaround times by ~20%-Partnered with Sales to deploy integrated lead-gen and ABM campaigns, resulting in a 35–50% increase in qualified leads (MQLs) and a 20–25% improvement in lead-to-opportunity conversion rates.

Education

• VJIM Hyderabad

  Master of Business Administration - MBA, Marketing/Marketing Management, General