Kousanya Dhar

About Kousanya Dhar

With a Bachelor of Business Administration (Hons.) in Marketing, I bring comprehensive experience to the realm of marketing and public relations. Currently serving as an Assistant Manager of Marketing and PR in the hospitality industry, I am entrusted with overseeing multifaceted responsibilities ranging from orchestrating impactful photoshoots to spearheading product launches.My professional journey has been marked by a keen eye for detail and a strategic approach towards communication and brand positioning. You\'ll often find me at the intersection of strategy and creativity, meticulously planning and executing social media campaigns across various channels that leave a lasting impression. With a knack for understanding consumer behavior and trends, I specialize in developing brand strategies that resonate deeply with our audience. In addition, my proficiency extends to team management, event coordination, and adept utilization of tools such as LinkedIn and Microsoft Office. As a leader, I believe in fostering collaboration and innovation. I thrive on pushing boundaries and challenging the status quo.I am deeply committed to driving positive change at work and in every aspect of my life. I\'m a passionate advocate for social impact and empowerment, actively involved in initiatives such as Enactus, Project Qadira, Shelf Awareness Drive, and Resources4Rural. These experiences have not only shaped my perspective but also fueled my drive to make a meaningful difference.Let\'s spark transformative action, one campaign, one project, and one connection at a time.

Experience

1. Cluster Assistant Manager Marketing & Public Relations

   Roseate Hotels & Resorts

   Dec 2023 — Present · IN

   Overseeing marketing, branding, and public relations for Roseate House New Delhi, The Roseate New Delhi, The Roseate Ganges, and Roasted by Roseate Vasant Kunj in a cluster role.• Acting Head of Department, driving strategic initiatives, analyzing market trends, and optimizing campaign performance to maintain a competitive edge.• Responsible for managing social media accounts, driving significant growth in engagement and reach, and also handling queries online.• Planning advertising campaigns on Meta and Google Ads to maximize ROI and brand exposure.• Directing photoshoots and videoshoot, and overseeing creative projects and marketing materials like social media content, aggregator creatives, brochures, and monthly/seasonal newsletters.• Organizing high-profile events like the \'Koshur Wuribal\' Food Fest and leading media/influencer interactions.• Introducing innovative concepts such as iPad menus in restaurants to enhance guest experience.• Managing online reputation through guest reviews on TripAdvisor.

Education

• Bennett University

  Undergraduate, Bachelor of Business Administration (Hons.) - Marketing

  2020 — 2023

• Scottish High International School

  International Baccalaureate Diploma

  2006 — 2020