Kourtland Simpson
Director | Supervisor | Google Ads | Digital Marketer | SEM | Senior Google Search/Shopping/PMAX
- Role
- Director Supervisor of Paid Search at Critical Mass
- Location
- Chandler, AZ, US
- LinkedIn followers
- 500 followers
About Kourtland Simpson
I’m a Digital Marketing leader with 13+ years of experience driving paid search strategy…
Experience
Director Supervisor of Paid Search
Feb 2023 — Present
Lead paid search strategy and execution for BMW and MINI USA, managing a small team to deliver high-impact, full-funnel campaigns across Google Ads.• Develop and implement innovative Performance Max (pMAX) strategies to boost reach, streamline budget allocation, and drive incremental conversions. • Oversee daily campaign management, optimizations, and performance analysis to ensure alignment with client goals and KPIs. • Serve as a key client contact, presenting insights, roadmaps, and testing plans to stakeholders and collaborating cross-functionally with creative, analytics, and media teams. • Mentor team members to elevate their technical skills, campaign management, and client communication.
Skills
- Google Adwords
- Microsoft Office
- Sales
- Management
- Google Merchant Center
- Marketing
- Google Maps
- Salesforce.com
- Google Docs
- Data Feeds
- Google Adwords Professional
- Digital Marketing
- Microsoft Word
- Leadership
- Microsoft Excel
- Powerpoint
- Research
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