Kothandaraman Murugaiyan
Senior Brand Manager
- Role
- Senior Brand Manager at Continental Coffee
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Kothandaraman Murugaiyan
Senior Brand and Trade Marketing professional with 14+ years of progressive experience…
Experience
Senior Brand Manager
Dec 2024 — Present · Hyderabad, IN
As the Senior Brand Manager, I am the strategic driver behind our Brand positioning, messaging, and go-to-market strategies. collaborate closely with Brand management, sales, and other marketing functions to ensure that our Brand Products are effectively marketed to the right audiences. Skill that I having deep understanding of Brand product marketing, exceptional communication skills, and a proven track record of launching and growing successful products.Key Responsibilities:• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature releases.• Product Positioning: Craft clear, compelling messaging that differentiates our products in the market and resonates with target audiences.• Market Research: Conduct market research and competitive analysis to identify market opportunities, customer needs, and emerging trends.• Sales Enablement: Create and deliver sales tools, training, and collateral that empower our sales team to effectively position and sell our products.• Cross-functional Collaboration: Work closely with product management, sales, customer success, and other teams to align on product strategy and ensure successful product launches.• Content Development: Oversee the creation of high-quality marketing materials, including case studies, white papers, webinars, and blog posts.• Customer Insights: Gather and leverage customer feedback to inform product development and marketing strategies.• Performance Analysis: Monitor and analyze the performance of product marketing campaigns, using data to optimize strategies and improve ROI.
Education
University of Madras
Master of Business Administration (MBA), Marketing/Marketing Management, General
2016 — 2017
Kumara Rani Meena Muttiah College of Arts & Science
Bachelor of Science (B.Sc.), Mathematics
2006 — 2009
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