Kosta Vasiliou

Field Marketing Consultant @Unilever

Los Angeles, CA, US

Launched, grew, and operated a sales and marketing consulting firm providing data-driven strategy for consumer-facing companies such as Oca Energy, Ful Foods, Cannabistry, Rise & Puff Tortillas, Ardor Energy, and New School American Cheese. Helped brands to connect with target consumers by taking charge of new business onboarding, retail launches, and new distributor partnerships, as well as optimizing pricing, placing, and strategy based on market research Created a national field marketing program from scratch for a plant-based energy drink company involving mass sample distribution, leading to substantial sales growth and new shelf placements in retail stores Maximized ROI on a limited annual budget by focusing efforts on key territories with the highest potential for gaining market traction, driving a more focused and cost-effective approach to field marketing Planned and coordinated all aspects of the field marketing program in only 4 weeks– including 100+ product demos, training and onboarding 50+ brand ambassadors, brand ambassador onboarding and training, and data reporting/analysis Achieved a double-digit lift in annual sales while contracted as Field Marketing Manager with Cannibestry by identifying low ROI for product demos and re-aligning the field marketing strategy around only the highest-performing partners Brought in significantly more sales with fewer demos by capitalizing on higher-impact events, including week-long deals, special giveaways, and swag, all while reducing costs and labor overhead Brought a data-driven approach to all brand activations, marketing, and distribution strategies, collaborating closely with client Brand Operators to analyze sales, financial, competitive pricing, and marketing input

California State University, Fresno

Bachelor of Business Administration - BBA, Entrepreneurial and Small Business Operations