Kristen Oshiro

About Kristen Oshiro

Ecommerce & Digital Marketing Manager with 8+ years DTC experience including 4+ years driving ecommerce growth for omnichannel CPG brands. Proven ability to effectively manage agency partners to fuel new customer acquisition while leading retention and CRM initiatives across ESPs including Klaviyo, Sailthru, Dotmailer, Mailchimp, and Zaius. Strong technical understanding of end-to-end ecommerce processes with site management experience on both custom-built sites and Shopify Plus.SKILLS & EXPERIENCE:• ACQUISITION: Manages performance across SEM, paid social, and display, by setting strategic objectives and budgets, monitoring performance against internal KPIs and GA data, identifying and developing evergreen acquisition programs, and equipping agency partners with marketing plans, product information, CRM insights and creative assets for ongoing campaign optimization • RETENTION: Leads retention and CRM initiatives to increase customer LTV, including triggered campaign optimization, subscription and refer-a-friend programming, A/B testing in segmentation and messaging, as well as owning the email channel from content planning and creative briefing to email deployment and analysis • CONVERSION: Drives onsite conversion optimization by leveraging analysis of customer behavior to strategically merchandise online store and effectively execute feature/functionality improvements in partnership with development teams • CUSTOMER EXPERIENCE: Works cross-functionally with brand, creative, operations and customer service teams to deliver a holistic online experience that drives ecom revenue goals in line with brand and retail channel plans• OPERATIONS: Owns day-to-day ecom operations including forecasting, inventory management, site content planning, merchandising, product feed management, promotion set up, landing page builds, product launches and reportingFor more info on my personal achievements and future aspirations, visit

Experience

1. Training Facilitator

   Positive Coaching Alliance

   Oct 2019 — Present

   Facilitates on-site interactive workshops for coaches, parents, athletes and youth sports leaders with the aim of creating better athletes and better people through positive sports coaching.

Education

• University of Lancashire

  Master of Science (MSc) with Distinction, Business Management

  2011 — 2012

• University of Hawaii at Manoa

  Bachelor of Arts (BA) with Distinction, Communication

  2005 — 2009

Skills

• Social Media Marketing
• Digital Marketing
• Marketing
• Event Management
• Fitness
• Project Management
• Public Relations
• Internal Communications
• Customer Engagement
• Newsletters
• Campaign Management