Koryn Kennedy
Strategic Advisor, Video Production and Creative Design ➥ Cinematography | Visual Composition | Video Production & Editing | Scripting | Project Management
- Role
- Strategic Advisor - Production and Design at Seattle Public Utilities
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Koryn Kennedy
I am a creative, resourceful, and versatile professional with a seasoned creative…
Experience
Strategic Advisor - Production and Design
Nov 2019 — Present · Seattle, WA, US
SPU is the public utility agency of the city of Seattle which provides a range of services for 1.3 million residents.Learn more about SPU at: As Strategic Advisor, Video Production and Creative Design, I am accountable for overseeing and optimizing the planning, design, development, and production process for various creative collateral, media assets, and photography projects. To carry out my mandate, I lead the full creative process across the production cycle – including planning, branding, scriptwriting, advertising, marketing, and production – to raise awareness of key issues and promote SPU’s mission.Among my accomplishments, I have: Developed custom marketing material to promote the Water Pipe Worker Apprenticeship Program, including radio and print advertising. Optimized and tailored brand messaging to target underrepresented communities within the skilled trades sector, resulting in the most racial and gender diversity of any Water Pipe Worker Apprenticeship class in SPU history. Developed an animated educational video series for WA state schools to teach students the path freshwater takes from forest to faucet. Successfully mitigated the impact of the pandemic on the normal flow of operations by driving a seamless transition to digital platforms to replace in-person classes. Produced a first-person video to amplify Environmental Justice and Service Equity messaging and highlight the importance of race and social justice to SPU. Developed an award-winning photography series documenting SPU frontline workers’ COVID-19 response activities which was used in a variety of utility campaigns between 2020 and 2021.
Skills
- Copywriting
- Journalism
- Public Relations
- Film Production
- Social Media
- Copy Editing
- SEO
- Writing
- Social Networking
- Social Media Marketing
- Blogging
- New Media
- Video Production
- Advertising
- Editorial
- Editing
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