Aniruddha K.
- Role
- Vice President - Product Growth & Global Media at Meta
- Location
- Sunnyvale, CA, US
- LinkedIn followers
- 500 followers
About Aniruddha K.
Battle hardened executive with established track record of successfully navigating…
Experience
Vice President - Product Growth & Global Media
Mar 2012 — Present
Currently leading Product Growth & Global Media Functions covering Performance Marketing for user growth across Facebook, Instagram and Whatsapp; Media investment, Strategic Media Planning and Media Operations Globally for various Meta Brands and Strategic Channels such as enterprise SEO and SMS for Mobile Identity. Over the last 10 years created and led teams covering multiple aspects of Product Growth. Starting with Facebook (When the userbase was less then 1B users ). For Facebook User Growth Led Growth teams for Acquisition, Registration, Login, New User Experience,Friending, Notifications (Email marketing, SMS Push) and Later expanded scope to cover Meta Family : Acquisition, Resurrection and Churn Prevention including direct response global performance marketing - SEM Search/Display across mobile and Web, SEO. Owning the budgets for Meta product portfolio (Facebook, Instagram, Messenger, WhatsApp) for worldwide Paid Ads (SEM and Display) & SMS Operations while maintaining close alignment with CFO and his leadership team to balance budgets and performance expectations of the entire program. Established central SEM and SMS functions as centers of excellence to maintain high bar when executing programs across products or various international regions and countries. Lead various functions to ensure ROI positive investments by taking into account Life time value /LTV and Incrementality. Strong focus on metrics driven execution of Growth Strategy consistently over 9 years. Created investment, planning and execution framework for worldwide SMS and SEM spend that has been continuously refined and used over last 10 years in close collaboration with Finance team. Track record of driving consensus, partnership and collaboration with leaders across various Product areas, Brand Marketing, Engineering, Creative, Finance, Operations, Privacy and Legal.
Education
Indian Institute of Technology, Bombay
B.Tech, Engineering
Indian Institute of Management Mumbai
MS, Operations Research and Industrial engineering
Columbia Business School
MBA, Finance and Technology
2002 — 2004
University of California, Berkeley, Haas School of Business
MBA, Management of Technology
2002 — 2004
Skills
- Online Advertising
- Management
- Analytics
- Start-Ups
- Big Data
- E-Commerce
- Digital Strategy
- Entrepreneurship
- Marketing Management
- Product Development
- Web Analytics
- Strategy
- Mobile Devices
- SEO
- Sem
- Product Management
- Search Engine Optimization (SEO)
- Strategic Partnerships
- Direct Marketing
- Web Marketing
- Online Marketing
- Marketing
- Cross-Functional Team Leadership
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