Kevin Orourke

Director, Product Development and Strategy - Canada @Ally

Burlington, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2023 — Present

Director, Product Development and Strategy - Canada @Ally

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Responsible for the overall leadership, oversight, and management of Ally insurance Canadian automotive F&I programs. Develop and execute the overall Canadian strategy to ensure growth and profitability. Providing leadership and assist in the development of Ally’s portfolio of products. Oversee manage and strengthen relationships with a Canadian automotive OEM clients and diversified product channels. Lead and manage multiple departmental/project work streams, including leading problem-solving, sessions with cross, functional and business line team members and subject matter experts. Represent Ally Financial at a senior level internally, and with OEM clients, dealer principles, vendors, and conference speaking engagements.

EDUCATION

1990 — 1993

Durham College

SPAD, Sports Management and Marketing

2014 — 2016

Disney Institute

Leadership Excellence - Customer Experience

SKILLS

CrmBrand LoyaltyE-BusinessSocial MediaDirect MarketingEmail MarketingSponsorshipMarketingMarketing CopyMedia PlanningMarketing StrategyProduct MarketingMarketing CommunicationsSocial CrmCustomer RetentionManagementOnline MarketingDigital StrategyTeam LeadershipMobile MarketingStrategic ThinkingSocial Media MarketingDigital IntegrationInteractive MarketingInteractive AdvertisingSalesConsumer InsightsUser ExperienceClient EngagementOnline BrandingProject ExecutionDealer MarketingNew Media MarketingAdvertisingChange ManagementCustomer EngagementApplication ArchitectureLoyalty MarketingRetail MarketingIntegrated Marketing

ABOUT KEVIN OROURKE

A marketing and strategy mason that calls new media, digital, and creating brand…

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Kevin Orourke — Director, Product Development and Strategy - Canada at Ally in Burlington, ON, CA | Unifers