Korbi Faust

About Korbi Faust

My team is responsible for developing multi-channel sales and marketing materials for three distinct business lines and executing on corporate brand building initiatives. We also support internal shared services teams such as HR, Compliance and Community Services to execute on a wide array of initiatives needing creative consultation and output. We also develop the strategy and content for social media channels and the corporate website. Recognized as a collaborative, high energy leader with a track record of success building and motivating high performing teams, I\'ve spent my career primarily in financial services, focusing on product marketing and brand development. I am passionate about customer engagement and driven to create content that educates and compels people to take action. I thrive in a fast-paced environment and am most inspired by those who truly want to contribute at a high level within a collaborative and dynamic team environment. I\'m a proud board member of Symetra\'s Inclusion Diversity Council (IDC) where our mission is to foster diversity, equity and inclusion by creating educational opportunities, raising awareness and providing necessary tools and resources. Best way to contact: k••••••••@symetra.com

Experience

1. Assistant Vice President, Creative Director

   Symetra

   Jan 2011 — Present · Bellevue, WA, US

   Leads a creative team of graphic designers, copywriters, account executives and videographers to produce multi-channel content that is relevant, transparent and helps drive sales for all three divisions (Retirement, Benefits and Life). Ensures solid alignment with sales channels and utilizes strong product knowledge to develop compelling sales and marketing collateral.Responsible for developing the vision and strategy for the creative programs and design concepts that meet the business and/or sales objectives of the organization. Develops strategy for the overall brand visual identity to promote brand value and awareness via sales and marketing projects and advertising campaigns. A member of the leadership team to help Symetra become a nationally recognized and admired brand.Board member (Marketing and Communications) of the Inclusive Diversity Council (IDC), a group made up of Symetra employees from all locations, functions and levels with a promise to promote and support an inclusive and respectful workplace where every voice is heard.Current co-chair of the LIMRA Diversity Marketing Committee.