Kopal Srivastava
Performance-Driven Digital Marketer | SEO | PPC | Branding | Growth Strategies
- Role
- Digital Marketing Manager at Digital Upward Pvt Ltd
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Kopal Srivastava
With 7+ years of experience, I specialize in digital marketing, client management, and end-to-end project delivery. I have successfully executed high-impact digital campaigns, managed multi-channel strategies, and driven brand growth through data-driven marketing solutions. My expertise lies in performance marketing, SEO, paid media, and customer acquisition strategies that maximize ROI.I thrive on problem-solving and delivering results, whether it\'s scaling a brand’s online presence or ensuring seamless project execution for clients. My ability to align digital strategies with business goals has helped brands achieve sustainable growth.
Experience
Digital Marketing Manager
Feb 2024 — Present · Bengaluru, IN
Set up performance tracking and analytics for data-driven decision-making- Enhanced customer acquisition through innovative growth-hacking strategies- Directed omnichannel marketing efforts, integrating SEO, PPC, email, and social media- Expanded brand reach through partnerships, PR, and thought leadership- Focused on revenue-driven marketing strategies to scale business growth- Leading a digital marketing team of 5+ professionals, content writers, and ad specialists- Implemented full-funnel digital marketing strategies, increasing lead-to-customer conversion rates by 18%- Launched data-driven retargeting campaigns, reducing customer acquisition costs by 25%- Enhanced UX/UI strategies, reducing bounce rate by 35% and improving website conversions- Established strategic alliances with B2B and B2C partners, increasing referral traffic by 45%- Managed 20+ clients and end-to-end delivery of services.
Education
Motilal Nehru National Institute Of Technology
Master of Business Administration (MBA), Finance, Human Resources
2014 — 2016
Delhi University
Bachelor's Degree, Mathematics
2011 — 2014
Skills
- Recruiting
- Talent Management
- Human Resources
- Teamwork
- Team Management
- Microsoft Word
- Finance
- Team
- Business Development
- Data Analysis
- Employee Relations
- Strategic Planning
- Talent Acquisition
- Training
- Powerpoint
- Microsoft Excel
- Microsoft Powerpoint
- Spss
- Customer Service
- Windows
- C++
- Microsoft Office
- Business Strategy
- Public Speaking
- Customer Relationship Management (Crm)
- Teaching
- Leadership
- Research
- Management
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