Kopal Kapoor
Growth Marketer @ Times Internet | Performance Marketing (Google Ads, Meta Ads) | Subscription Acquisition | Campaign Strategy | ASO & App Growth
- Role
- Growth Manager at Times Internet
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Kopal Kapoor
I’m a growth-focused digital marketer with 4+ years of experience in performance marketing, app growth, and data-driven acquisition strategy. Most recently, I’ve been leading paid marketing and ASO initiatives at Times Internet for brands like TOI+, ET, and the TOI App.My core strengths lie in driving measurable growth through high-impact campaigns across Google, Meta, and affiliate channels, while leveraging tools like GA4, PMax, UAC, Demandgen, Youtube, campaigns to continuously optimize performance. Over the past year led projects that significantly boosted ROAS and reduced CAC.
Experience
Growth Manager
Jun 2024 — Present · Noida, IN
Spearheaded growth marketing for brands like TOI+, ET & TOI App, driving over 40% revenue from paid channels using high-impact acquisition campaigns on channels like Google Ads, Meta Ads, Linkedin Ads, Twitter Ads, Reddit Ads, Gpay & 10+ programmatic and affiliate channels- Led ASO across TOI, ET & ET Markets, improving keyword visibility, app conversions, and organic installs via metadata optimization, creative testing, and CSL strategies- Delivered TOI App installs under the target CPI with strong retention and lifecycle metrics.Campaign Strategy & Execution- Managed campaigns across Google PMax, UAC, Search, Remarketing & Meta Lookalike/Custom Audiences, consistently exceeding acquisition and retention targets using regular optimization targets- Up-to-date on all beta experiments on Google, including Demand Gen campaigns for Performance Max with audience signals, AI-powered creative suggestions & YouTube Shorts placements for upper-funnel subscriber acquisition & measurable impact on subscriber growth.Data & Reporting- Built real-time dashboards for installs, subscriptions, ROAS & ASO KPIs, enabling agile performance tracking- Delivered insights to optimize targeting, creatives, and budgets based on real-time data analysis.Innovation & Collaboration- Led the GenAI Creative Project using tools like Midjourney, Pika & Runway boosting ad quality and CTRs- Collaborated with product, tech & creative teams to align execution with business goals and ensure smooth delivery.
Education
New Delhi Institute Of Management
Master of Business Administration - MBA, Marketing
Delhi University
Bachelor of Arts - BA, Political science
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