Konstantin Shcherbinin
Pr @Blanc
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WORK HISTORY
Pr @Blanc
Designed and executed a data-driven communications strategy, increasing media index from 50 to 1,450 and audience reach from 1.1M to 18M in one year- Elevated brand to top-8 in SME banking queries (2024) with limited marketing budget- Integrated the bank into key industry rankings; implemented systematic KPI monitoring forexecutive decision-making- Developed and led crisis response protocols, aligning PR with product, IT, sales, and support foragile market response.
EDUCATION
Higher School of Economics
Магистр, Право
Higher School of Economics
Бакалавр, Политология И Регулирование Политическими Методами
ABOUT KONSTANTIN SHCHERBININ
Public relations consultant with 6 years of extensive experience in the technology and…
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