Konor Lathrop

About Konor Lathrop

Dynamic sports professional with extensive leadership experience and a relentless drive…

Experience

1. General Manager

   Danville Otterbots

   Oct 2025 — Present · Danville, VA, US

   Spearhead the rebranding and promotion of the Otterbots across digital, social, and community channels, enhancing brand visibility locally and nationally.Develop and execute a promotional calendar to boost ticket sales and create sponsorable assets, while reimagining the game-day experience through creative ballpark activations, video board content, and unique game scripts.Oversee merchandising efforts, optimizing inventory, online store layout, and product offerings to increase conversion rates and event-day revenue.Design and implement a strategic marketing plan, blending grassroots initiatives (e.g, community reading programs, spotlight events) with digital campaigns to drive brand awareness, lead generation, and data collection.Manage email marketing and social media campaigns, tracking metrics to ensure measurable impact.Act as the primary liaison for non-traditional stadium events, overseeing operations and execution to deliver exceptional experiences.Create and lead the summer internship program, including curriculum development, hiring, training, and management of interns.Achieve personal sales goals through cold calling, relational selling, and managing inbound inquiries.

Education

• Bryant University

  Bachelor of Business Administration - BBA, Marketing

  2020 — 2024