Linda Kong
Performance Marketing and Strategic Partnerships
- Role
- Manager, Global Media at Marriott International
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
Experience
Manager, Global Media
Aug 2022 — Present · Bethesda, MD, US
Manage performance-based media with partners like Google, Bing, and Tripadvisor, directly driving revenue and bookings for properties worldwide• Evaluate new opportunities and cross collaborate with internal teams to model impact and develop test plans• Deliver reports and presentations to key stakeholders• Educate field marketing teams and property managers on corporate media programs and initiatives; developed internal case management tool to effectively escalate and delegate property inquiries
Education
Northeastern University
Bachelor’s Degree
Skills
- Banner Ads
- Travel Planning
- Paid Media
- Content Curation
- Campaign Performance Analysis
- Paid Social
- Photo Editing
- Photography
- Social Media
- Travel Management
- Social Media Advertising
- Basic Html
- Organization Skills
- Affiliate Marketing
- Guest Booking
- Travel Blogging
- Travel Arrangements
- E-Commerce Optimization
- Event Planning
- Content Management
- Quality Assurance
- Wordpress
- Paid Facebook Campaigns
- Revenue Analysis
- Campaign Management
- Press Releases
- Talent Booking
- Event Management
- Email Marketing
- Research
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