Kong Wu
Analyst, Campaign Operations at SiriusXm
- Role
- Analyst, Campaign Operations at SiriusXM
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Analyst, Campaign Operations
Nov 2021 — Present · New York, NY, US
Lead quality assurance efforts for email, streaming, and digital campaign strategic builds by utilizing Teradata/SQLdevelopment tools to approve Data Developer, Data Science and Data Engineering coding for deployment.• Analyze and present customer data to marketing partners through Teradata SQL and excel reporting to certify campaigns are constructed according to business requirements and best practices.• Build business requirements cross functionally between Business Intelligence, Data Science Analytics, and Marketing departments to ensure Email, Digital, and Streaming campaigns are successfully implemented to improve profits. • Implement processes, controls, and reporting to successfully track campaign performance and optimize for best wins against KPI’s.• Coordinate marketing tests across email and in app messaging within the Sirius XM mobile app to create a personalized experience to improve customer retention and customer engagement.
Education
Binghamton University School of Management
Master of Business Administration - MBA, Management Information Systems, General
2020 — 2021
Binghamton University
Bachelor of Arts - BA, Economics
2016 — 2020
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