Konark Tripathy
In a Phygital Space | Content, Marketing & Branding
- Role
- Social Media & Content Lead at Biglilpeople
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Konark Tripathy
Currently leading Social Media & Content at Biglilpeople, where I am amplifying brand voice, shaping content strategy and driving storytelling across platforms.Off my stint as Brand Manager at Madtown, where I steered brand strategy, content and marketing for a diverse mix of industries.Before that, I dabbled in product development as well as content and socials at Leezu’s and worked on digital marketing and e-commerce campaigns for brands like Akinna, Cityfurnish, ZIOR and Bella Amor - basically wearing every hat that came with “Can you make it work?”I hold a tech degree and an arts pre-degree - a mix that lets me blend stats with storytelling and all of it with a splash of
Experience
Social Media & Content Lead
Dec 2025 — Present · Bengaluru, IN
Biglilpeople is a luxury kidswear & accessories brand focused on everyday fashion that prioritizes comfort over complexity. Blending thoughtful design with premium quality to create effortless styles for growing kids.• Leading the brand’s social media and content strategy across platforms while ensuring a consistent, elevated, and playful brand voice.• Conceptualizing, planning and executing content that reflects Biglilpeople’s comfort-first, fuss-free luxury philosophy.• Driving audience growth and engagement through storytelling-led campaigns and community-focused initiatives.• Collaborating cross-functionally with design, marketing and production teams to align content with product launches and brand objectives.• Planning and managing content calendars, campaign rollouts and performance tracking to optimize reach and engagement.• Writing, editing and refining captions, ad copy and long-form content, handling the process from ideation to execution.• Overseeing photoshoots, styling and content production to ensure strong creative and strategic alignment.• Tracking trends across kidswear, fashion and social media to keep the brand culturally relevant and fresh.• Maintaining a cohesive, aspirational brand presence that balances creativity with performance-driven outcomes.
Education
Sam Higginbottom University of Agriculture, Technology And Sciences (SHUATS)
Bachelor of Technology - BTech, Biotechnology
University of the Arts London
Pre-Degree, Fashion: Curation & Management
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