Konark Samuel

About Konark Samuel

As Head of Marketing at Harrow International School Bengaluru since February 2025, I lead strategic initiatives to enhance brand visibility, optimize admissions processes, and drive enrollment. I focus on redesigning admissions architecture, implementing CRM workflows, and directing integrated marketing strategies across diverse channels, ensuring seamless parent engagement and effective lead management. With over 4.5 years of experience in education marketing, I specialize in team management, marketing, and business strategy. My efforts have consistently advanced organizational goals, fostered brand credibility, and driven measurable growth. I am dedicated to building innovative solutions that align with business objectives and resonate with target audiences.

Experience

1. Head of Marketing

   Harrow International School Bengaluru

   Feb 2025 — Present · Bengaluru, IN

   Redesigned admissions architecture, fixing funnel breakpoints and improving conversion predictability.Built tele-calling and lead filtration from scratch, implementing SLAs, qualification matrices, and CRM workflows.Modernized parent engagement with immersive virtual campus tours, reducing friction in early-stage conversions.Directed integrated marketing strategy and budget, aligning campaigns across performance, print, outdoor, and hyperlocal channels.Expanded brand presence and credibility through competitive mapping, targeted outreach, leadership visibility, and awards positioning.Initiated brand perception tracking, monitoring parent sentiment and benchmarking against competitors.Aligned marketing with operations and academic strategy, partnering with Head of School and senior leadership.

Education

• MICA | The School of Ideas

  Post Graduate, Digital Marketing & Communication

  2020 — 2021

• Loyola College

  Bachelor’s Degree, Economics

  2007 — 2010

• University of Warwick - Warwick Business School

  Master’s Degree, Marketing and Strategy

  2014 — 2016

• Delhi Public School Rohini

  SSCE, Commerce with Mathematics

  2006 — 2007

Skills

• Sales Operations
• Spss
• Training
• New Business Development
• Strategic Alliances
• Cross-Functional Team Leadership
• Marketing
• Marketing Strategy
• Event Planning
• Client Relations
• Account Management
• Business Development
• Market Research
• Cooking
• Research
• Sales Management
• Analytical Skills
• Marketing Management
• Event Management
• Microsoft Office
• Sales
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Client Development
• Teamwork
• Team Management
• Competitive Analysis
• Management
• Global Alliance Management
• Public Speaking
• Strategy
• Client Services
• Microsoft Word
• Photography
• Business Strategy
• Analysis
• Social Media
• Crm
• Leadership