Komal Sahu
Senior Marketing Manager | Acquisition, Retention and Growth
- Role
- Senior Marketing Manager at Tata Play Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Komal Sahu
I come with 10+yrs of experience across different aspects of marketing including Brand…
Experience
Senior Marketing Manager
Jul 2021 — Present
Experienced marketing leader with over 10 years of experience in Brand building, User Retention & Engagement, Customer Insights, Digital Acquisition, Revenue Growth and Multi-Channel Marketing strategist.• Expert in customer retention and growing the penetration of subscription based products to increase the wallet size• Revenue management by bundling content and LTV plans / offers by engaging customers• Responsible to convert freemium into paid subscription base• In-constant search for customer insights • Design of engagement programs, marketing campaigns and customer segmentation with use of Data analysis• Experience in building go-to-market strategies • Interact with Digital payment partners to build healthy platforms for recharges and offers \'• Generating 1100+ cr GMV annually via app and website, by optimizing and building digital journeys to personalize - content, recharge offers and simplify in-app purchases• Well versed with marketing tools like MoEngage, NetCore, Tableau, Power BI and MixPanel
Education
Mudra Institute of Communications, Ahmedabad
Master of Business Administration (M.B.A.), Marketing
2012 — 2014
VPM B R Tol English High School
SSC, Science
1994 — 2004
Ramnarain Ruia College
Higher Secondary College, Science - Biology
2004 — 2006
Sadar Patel Institute Of Technology
Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering
2006 — 2010
Skills
- Marketing
- Competitive Analysis
- Customer Relationship Management (Crm)
- Core Java
- New Business Development
- Marketing Communications
- C++
- Business Analysis
- Unix
- Requirements Analysis
- Marketing Research
- Analysis
- Consulting
- Market Research
- Team Management
- Management
- Brand Management
- Marketing Strategy
- Crm
- Sql
- Digital Marketing
- C
- Account Planning
- Social Media Marketing
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