Komal Balakrishnan

About Komal Balakrishnan

With over 15 years of experience in brand, marketing, and customer experience, I am a…

Experience

1. Executive Director, Customer Transformation, Salesforce Industrial Sector

   IBM

   Jan 2022 — Present

   Drove business transformation and customer experience initiatives for Salesforce clients, resulting in $17M in sales (700%),$10M in revenue (400%), and above-target profit margin in the first 15 months- Led the largest client pursuit in the sector, securing an eight-figure win and demonstrating strong commercial deal-making skills- Managed a global team of 50 professionals, achieving a 200% increase in sales revenue over two years and improving team performance by 50% through inclusive leadership- Closed strategic deals with major clients worth $20M in revenue growth and streamlined internal processes, reducing operating costs by 15%- Successfully managed a P&L multiple strategic projects, achieving over-target net profits in the first 15 months, highlighting strong financial acumen and a track record of driving profitable growth- Acknowledged as a highly respected thought leader and strategic adviser to senior executives, resulting in a 30% increase in client engagement and retention.

Skills

• Integrated Marketing
• Html
• Brand Development
• Social Media Marketing
• Digital Marketing
• Content Management
• Advertising
• Microsoft Office
• Creative Strategy
• Branding
• Digital Media
• Illustrator
• Photography
• Web Analytics
• Art Direction
• Digital Printing
• Catalog Layout
• Marketing Communications
• SEO
• Packaging
• Brochures
• Online Marketing
• Adobe Creative Cloud
• Corporate Communications
• Newsletters
• Web Design
• Social Media
• Javascript
• Corporate Identity
• Online Advertising
• Email Marketing
• Adobe Photoshop
• Google Analytics
• Graphic Design
• Graphics
• Adobe Creative Suite
• Asp
• Cms
• Xml
• Marketing Strategy