Komal Gupta

About Komal Gupta

MBA graduate with 2+ years of hands-on experience in marketing strategy, digital media, brand management, and business analytics across dynamic and growth-focused industries. Adept at managing end-to-end campaigns, driving data-led decision-making, and leading cross-functional teams to deliver measurable impact.Skilled in project management, digital marketing, advanced Excel, Power BI, CRM/CMS tools, Adobe Creative Suite, and market research. Certified in Digital Marketing, Lean Six Sigma, ESG, and AI—bringing both creative agility and analytical rigor to every project.Known for strong communication, innovation, and problem-solving abilities, with a track record of delivering strategic solutions that align with business goals. Open to immediate opportunities in consulting, strategy, brand management, or digital marketing roles at leading IT and MNC firms.

Experience

1. Senior Marketing Executive

   Helo.ai by VivaConnect

   Sep 2025 — Present · Mumbai, IN

   At Helo.ai, I lead strategic marketing initiatives that drive awareness, engagement, and adoption of our AI-driven CPaaS solutions. My role blends creativity, analytics, and innovation to position Helo.ai as a customer-first brand transforming business communication through AI.Key Responsibilities:Develop and execute integrated marketing campaigns across digital, social, and partner channels to enhance brand visibility and customer engagement.Drive content strategy and storytelling that reflects our motto — “Do Fast, Fail Fast, Win Fast” — ensuring every campaign is impactful, authentic, and aligned with our brand values.Collaborate cross-functionally with sales, product, and customer success teams to create go-to-market strategies for our communication platforms (SMS, WhatsApp Business API, RCS, voice, and email).Utilize data-driven insights to refine messaging, optimize campaign performance, and achieve measurable business growth.Strengthen brand presence on social media through consistent, meaningful communication and thought leadership in the AI-driven customer engagement space.

Education

• Thakur College of Science & Commerce

  Bachelor of mass media, Mass Communication/Media Studies

  2018 — 2021

• Welingkar Institute of Management

  PGDM , Media & entertainment

• Pride Educare

  Diploma in Multi media and animation, Animation, Interactive Technology, Video Graphics, Sound and Special Effects