Kolja Plegt
Chief Commercial Officer @POC
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WORK HISTORY
Chief Commercial Officer @POC
Köln, DE
In my current role I enjoy leading our global commercial teams with a clear focus on long-term value creation, sustainable revenue growth, and brand-led expansion. I shape the company’s global go-to-market vision, translating strategy into scalable commercial models across regions and channels while ensuring we remain well positioned in this increasingly complex and competitive global landscape.Working closely with the Board and executive leadership team, I help define the company’s long-term strategic direction, aligning commercial ambition with brand strategy, geographic expansion, and organizational capabilities. I guide our global teams through structural change and market disruption, evolving the business from distributor- and agency-led models to fully integrated, in-house commercial organizations. Through this transformation, I strengthen commercial control, unlock operational leverage, and build platforms that support profitable growth across North America, EMEA, and APAC.
EDUCATION
FernUniversität in Hagen
International Management Specialist
Deutsche Sporthochschule Köln
Sport Scientist
ABOUT KOLJA PLEGT
Dynamic commercial leader with a proven track record of driving transformative growth within global premium sports and outdoor markets. As Managing Director Europe, I professionalized the regional organization into a high-performing commercial platform, leading the transition from a stagnant, physical distribution model to a digitally driven direct-to-consumer strategy supported by a robust omnichannel network.In my current role as Chief Commercial Officer, I lead global commercial operations alongside Trade Marketing, Sales Operations, and Customer Service across our international distribution hubs in Park City, Salzburg, and Christchurch. I operate at the intersection of strategy and execution, aligning global go-to-market ambition with scalable operating models and disciplined performance management.I am passionate about leading cross-functional, multicultural teams to deliver sustainable commercial results in complex global markets, while preserving the integrity of the brand’s mission and values. My experience combines enterprise-level commercial leadership with hands-on organizational and P&L responsibility, enabling me to lead businesses end-to-end through growth, transformation and change.
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