Kolby Knickerbocker
Associate Director of Content Strategy and Search Engine Optimization (SEO) I SEO Specialist I Team Leader | Award-Winning Songwriter
- Role
- Associate Director of Content Strategy and Search Engine Optimization (Seo) at WPP Media
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Kolby Knickerbocker
Accomplished analyst, program developer, and growth strategist with 15+ years of success,…
Experience
Associate Director of Content Strategy and Search Engine Optimization (Seo)
Sep 2018 — Present · Bend, OR, US
Spearheads market research and analysis for Fortune 500 companies, overseeing a team of three to provide tools and insights to inform strategic decisions and KPIs.Select Highlights:• Leverages a robust toolset, including Tableau, Google Search Console, and MS Excel, to provide visualizations and reports to key players and executives, enabling rapid and informed decision-making.• Delivers actionable insights on content creation, SEO, and product development, effectively shaping client strategies and providing market advantages in product development and market presence.• Spearheads content visibility optimizations and steers the product direction for prominent brands, including Intel, Nestle Waters, Porsche, James Hardie, Ferrero Rocher, Zara, PlayStation, Tillamook, and Discover.
Education
The London School of Economics and Political Science (LSE)
MSc, Global History
2007 — 2008
University of Wroclaw
MSc, Politics and Contemporary Social Affairs
2006 — 2007
UC Santa Barbara
BA, Global Studies
2002 — 2006
Skills
- Communication
- Google Analytics
- Brand Management
- Content Strategy
- Marketing Strategy
- Social Media
- Entertainment
- Creativity Skills
- Marketing
- Recording
- New Media
- Content Management Systems (Cms)
- Music Production
- Creative Direction
- Social Media Marketing
- Management
- Team Building
- Social Media Blogging
- Relationship Building
- Writing
- Digital Marketing
- Blogging
- Research
- Online Marketing
- Analysis
- Google Adwords
- Leadership
- Public Speaking
- Film
- Video Production
- Strategy
- Ad Campaigns, Analytics, Audience Development, Authenticity, Best Practices, Blogging, Brand Awareness, Brand Marketing, Branding, Budgeting, Buffer, Campaign Creation, Campaign Management, Campaign Tracking, Communities, Community Building, Community Man
- Audio Engineering
- Project Management
- Video
- Music
- Composition
- Campaign Management
- Targeted Advertising
- Digital Strategy
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