Kolby Knickerbocker

Associate Director of Content Strategy and Search Engine Optimization (SEO) I SEO Specialist I Team Leader | Award-Winning Songwriter

Role
Associate Director of Content Strategy and Search Engine Optimization (Seo) at WPP Media
Location
Bend, OR, US
LinkedIn followers
500 followers

About Kolby Knickerbocker

Accomplished analyst, program developer, and growth strategist with 15+ years of success,…

Experience

  1. Associate Director of Content Strategy and Search Engine Optimization (Seo)

    WPP Media

    Sep 2018 — Present · Bend, OR, US

    Spearheads market research and analysis for Fortune 500 companies, overseeing a team of three to provide tools and insights to inform strategic decisions and KPIs.Select Highlights:• Leverages a robust toolset, including Tableau, Google Search Console, and MS Excel, to provide visualizations and reports to key players and executives, enabling rapid and informed decision-making.• Delivers actionable insights on content creation, SEO, and product development, effectively shaping client strategies and providing market advantages in product development and market presence.• Spearheads content visibility optimizations and steers the product direction for prominent brands, including Intel, Nestle Waters, Porsche, James Hardie, Ferrero Rocher, Zara, PlayStation, Tillamook, and Discover.

Education

  • The London School of Economics and Political Science (LSE)

    MSc, Global History

    2007 — 2008

  • University of Wroclaw

    MSc, Politics and Contemporary Social Affairs

    2006 — 2007

  • UC Santa Barbara

    BA, Global Studies

    2002 — 2006

Skills

  • Communication
  • Google Analytics
  • Brand Management
  • Content Strategy
  • Marketing Strategy
  • Social Media
  • Entertainment
  • Creativity Skills
  • Marketing
  • Recording
  • New Media
  • Content Management Systems (Cms)
  • Music Production
  • Creative Direction
  • Social Media Marketing
  • Management
  • Team Building
  • Social Media Blogging
  • Relationship Building
  • Writing
  • Digital Marketing
  • Blogging
  • Research
  • Online Marketing
  • Analysis
  • Google Adwords
  • Leadership
  • Public Speaking
  • Film
  • Video Production
  • Strategy
  • Ad Campaigns, Analytics, Audience Development, Authenticity, Best Practices, Blogging, Brand Awareness, Brand Marketing, Branding, Budgeting, Buffer, Campaign Creation, Campaign Management, Campaign Tracking, Communities, Community Building, Community Man
  • Audio Engineering
  • Project Management
  • Video
  • Music
  • Composition
  • Campaign Management
  • Targeted Advertising
  • Digital Strategy

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Kolby Knickerbocker — Associate Director of Content Strategy and Search Engine Optimization (Seo) at WPP Media in Bend, OR, US | Unifers