Kofi Esson

Governor @Grey Court School

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2023 — Present

Governor @Grey Court School

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EDUCATION

N/A

The London School of Economics and Political Science (LSE)

Diploma of Education, Machine Learning

2007 — 2010

Solent University

BA (hons), Advertising

SKILLS

Digital StrategyOmnitureData AnalysisOmniscopeDemand Side PlatformMicrosoft OfficeMobile AdvertisingMicrosoft Sql ServerWeb AnalyticsAnalyticsDisplay TechnologyMedia StrategyMediamindOnline MarketingGoogle AdwordsOnline AdvertisingGoogle AnalyticsMedia PlanningAd ServingPpcDigital MarketingMicrosoft WordDigital MediaAdvertisingTableauDundasMicrosoft ExcelBehavioral TargetingDoubleclickDisplay Advertising

ABOUT KOFI ESSON

Advanced level Google Analytics and Adobe Analytics user, with experience implementing Google Tag Manager and Adobe Launch end to endProficient in using and working with first party social media data, such as Facebook Insights, Twitter Analytics and YouTube AnalyticsStrategy & Planning – Working with stakeholders to set goals and build out a data strategy and roadmap to shape the direction for the teamWorking with and understanding data is an area I specialise in, using my knowledge, understanding and skills in SQL, I have been an integral part of building reporting and insight data products and capabilities Highly skilled in building dashboards using a variety of tools, from the start of the process in taking in the requirements and KPIs, to working with and understanding the data, to designing the dashboard to best visualise the data in an engaging and user-friendly way Experience with: Google Analytics, Adobe Analytics, Adobe Launch, Google Tag Manager, Crimson Hexagon, Hitwise, SessionCam, Maxymiser, Magento, SQL, Omniscope, Decibel, Adobe Target, Adobe Campaign, Medallia, Dundas, Tableau, GCP, Excel

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