Kody Vansistine

About Kody Vansistine

I build, position, and evangelize B2B SaaS products that solve real business problems. With over a decade of experience spanning product marketing, business development, and sales, I thrive at the intersection of technology, business strategy, and customer advocacy.At Net-Inspect, I\'m focused on amplifying our supply chain quality management solutions that help aerospace, automotive, and defense manufacturers streamline compliance and improve quality outcomes.My approach combines deep market understanding with compelling storytelling to create positioning that resonates with technical buyers and business stakeholders alike. I\'m passionate about translating complex technical capabilities into clear value propositions that drive growth.Areas of focus- Go-to-market strategy development- Technical product positioning- Sales enablement & competitive intelligence- Thought leadership & content creation- Customer advocacy & storytellingI\'m always open to connecting with fellow product marketers, industry colleagues, and technology enthusiasts to share ideas and insights about the evolving B2B SaaS landscape. k••••••••@gmail.com

Experience

1. Senior Product Marketing Manager

   Net-Inspect, Llc

   Apr 2025 — Present · Seattle, WA, US

   Leading product marketing for Net-Inspect\'s supply chain quality management platform serving aerospace, defense, and automotive manufacturers navigating complex multi-tier supplier networks and stringent regulatory requirements.Key impact areas:+ Building competitive positioning around multi-tier supply chain visibility, export control compliance (ITAR/EAR), and FedRAMP-equivalent security that differentiates Net-Inspect in regulated manufacturing environments+ Developing full-funnel marketing programs from awareness content to customer retention strategies, managing campaigns across 3,700+ aerospace/defense accounts+ Deploying sales enablement resources (battle cards, ROI calculators, case studies, one-pagers) that accelerate deal velocity for complex enterprise sales cycles+ Driving marketing automation and lead management optimization, including customer segmentation analysis, at-risk account identification, and HubSpot platform strategy+ Gathering market intelligence and customer insights that inform product strategy, messaging frameworks, and go-to-market planning for new module releasesThis role sits at the intersection of product strategy, market intelligence, and revenue operations—requiring both strategic thinking and hands-on execution to drive growth in a specialized, highly technical market.

Education

• University of Wisconsin-Milwaukee

  Bachelor’s Degree, Marketing

  2013 — 2017

• freeCodeCamp

  Full Stack Web Development Certification, Computer Software Engineering

  2016 — 2018

Skills

• Technology
• Google Apps
• Determination
• Task Management
• Marketing Communications
• Graphic Design
• Leadership
• Adobe Creative Suite
• Customer Service
• Inventory Management
• Communication
• Photoshop
• Positive Behavior Support
• Customer Satisfaction
• Microsoft Word
• Team Leadership
• Organization
• Time Management
• Google Docs
• Strategic Planning
• Digital Marketing
• Microsoft Excel
• Project Management
• Google Drive
• Personnel Management