Nataly Koch

Business Analytics Lead @Jameda

Berlin, DE

Lead a scalable analytics and reporting ecosystem, translating complex business questions into actionable insights for commercial leadership• Own the KPI framework and core dashboards across go-to-market functions, ensuring consistent definitions and a reliable single source of truth• Drive strategic analytics initiatives such as forecasting, pricing and packaging analysis, and funnel and conversion optimization in direct partnership with commercial and functional leadership• Enable self-serve analytics through leadership alignment, training, clear documentation, and pragmatic reporting standards• Establish data quality and governance practices in close collaboration with data engineering and platform teams• Build and maintain scalable analytical models and reporting layers using SQL and modern data warehouse patterns• Translate commercial processes into analytics products covering pipeline performance, retention and cohort analysis, and revenue drivers• Evaluate and optimize the BI and tooling landscape to keep analytics lean, scalable, and low-maintenance• Communicate complex analytical topics clearly, influencing revenue-critical decisions through structured storytelling and business-focused trade-offs

Leuphana University of Lüneburg

Bachelor of Arts (B.A.), Cultural Studies and Business Economics

Le Wagon

Coding Bootcamp | Data Science, Data Engineering & Data Science

FernUniversität in Hagen

B.S., Mathematics and Computer Science

Humboldt-Universität zu Berlin

Cultural Studies/Critical Theory and Analysis