Kobi McCardle
Marketing Director @Gear4music Ltd.
Harrogate, GB
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Sep 2024 — Present
Marketing Director @Gear4music Ltd.
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York, GB
EDUCATION
1997 — 2001
The University of Huddersfield
BA (Hons), Marketing
2012 — 2012
Association of Project Management
Introductory Certificate in Project Management, Project Management
SKILLS
SemMulti-Channel MarketingCrmConsultingCustomer AcquisitionEmail MarketingDatabase MarketingMarketingPpcAccount ManagementCampaign ManagementInternational Project ManagementRecruitingTeam ManagementSegmentationProject ManagementEcrmCustomer EngagementOnline MarketingEmail DeliverabilityMobile MarketingWeb AnalyticsPaid Search StrategyUser ExperienceKey Account DevelopmentConversion OptimizationAffiliatesGoogle AnalyticsA/B TestingEmailTrainingAnalyticsStrategyE-CommerceCustomer RetentionStakeholder ManagementTeam LeadershipOmnitureDigital StrategyCrm Integration
ABOUT KOBI MCCARDLE
Over the last 25 years I have worked across a wide range of organisations, including large UK B2C and B2B brands, marketing agencies and within my own VC backed digital start up. The brands I have worked for in both in-house and agency roles include AO World PLC, Sun Microsystems, Butlins, Macdonald Hotels, On The Beach, Office Depot, Evans Cycles, Hastings Direct, and Sainsbury’s Bank.
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