Kanishk Srivastava

Experience

1. Content and Media Head

   Free Society

   Jun 2020 — Present · Gurugram, IN

   As a Day 1 member of the team, this role required dabbling in various verticals including, but not limited to, the following:\\\\nStrategy:\\\\n• Led a team to develop and manage a marketing strategy for all digital marketing channels\\\\n• Over the last 6 months, increased sales by 67%, increased sessions by 186%, increased AOV by 167%\\\\n• Liaised with Sales to align marketing pushes for new products releases. The consignee model requires a quick turnaround time on campaigns to both acquire and sell new release inventory\\\\n• Conceptualised and executed launch of New Balance products on Retail on both our e-commerce website and physical retail location\\\\n• Conceptualised and executed Reel Challenges/Competitions and offline activations for Sony International to promote new music releases from the likes of Drake, DJ Khaled, 21 Savage\\\\n\\\\nContent:\\\\n• Curated, created, and managed the social media presence of Free Society as an entity\\\\n• Managed marketing content and daily content schedules for 30+ retail streetwear brands, based on trends and sales along with various sneaker brands on resale\\\\n• Developed and executed key brand initiatives, including strategic partnerships, branded content, and events with high-value industry partners in tangentially related industries such as Sony International, Azadi Records, Social, FourByFour, Third Wave Coffee, RedFM, and more\\\\n• Built and engaged an active community for the brand from scratch - UGC is key indicator of influence within our space\\\\n\\\\nDesign:\\\\n• Created and/or delegated all content created through the Free Society social channels\\\\n• Led the creation of all digital and print assets used in promotion of the brand\\\\n\\\\nEvents:\\\\n• Collaborated with multiple production teams to organise multi-day events that portrayed an intersection of Sneakers, Streetwear, Rap, and Art\\\\n• Conceptualised and executed 4 events under the \'FS Tour\' IP in Delhi and Mumbai\\\\n• Led sponsorship, event management, marketing, and artist/brand relations for the events\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Delhi Public School, Greater Noida

  High School Diploma, Mathematics and Computer Science

  2002 — 2016

• Bennett University

  Bachelor of Technology, Computer Science

  2016 — 2020