Karen Norris
Data-driven leader who delivers full-funnel marketing and sales tactics that acquires loyal customers and exceeds revenue targets at B2B, B2C, and DTC start-ups, midsize, and global brands.
- Role
- Marketing Operations Manager at Moca Systems, Inc
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Karen Norris
Dynamic, award-winning print, digital and experiential marketing strategist for B2B/B2C/DTC brands. Data-driven leader with proven ability to craft full-funnel tactics, from concept to execution, that create steady revenue growth. In my work, I…• Leverage market and customer data to build go-to-market priorities• Use technology to create meaningful buyer journeys, creating product affinity and loyalty• Balance strategic vision with tactical realities• Am passionate about campaign testing and optimization across all channels• Collaborate with cross-functional teams to maximize results • Have solid experience in start-up, SMBs and enterprise high-growth organizationsExpertise: • BRANDING - Product launch, brand awareness, PR• MULTICHANNEL MARKETING - Account-based Marketing (ABM), target account definition and persona-based, personalized outreach for lead acquisition, retention, cross-sell, upsell. Agile campaign development, utilizing a 360-degree customer view to drive predictable results. • CONTENT - Creative concept ideation, multimedia execution for demand generation at all stages of the buyer journey.• SOCIAL MEDIA - Networking, educational, thought-leadership to drive engagement, nurture and build influencer relationships.• BUSINESS DEVELOPMENT - Focus groups, 1:1 customer interaction, conferences, sales enablement• ANALYTICS, OPTIMIZATION - CRM pipeline analysis, predictive models, A/B and multivariate testing, competitive landscape evaluation.• TEAM AND PROJECT MANAGEMENT - Digital Transformation. Leadership and mentoring for effective and efficient project team. Budget ownership, vendor selection, contract negotiations and ROI measurement.Tech Stack: MS Office, Adobe, Salesforce, Eloqua, Marketo, Optimizely, Engagio, Demandbase, Terminus, DiscoverOrg, LeadForensics, Full Circle Insights, Cision, Madison Logic, Bombora, Tableau, Jira, Brightcove, Camtasia, Google AdWords, GA4, AdRoll WordStream, Hootsuite (Facebook, LinkedIn, Twitter) On24, Asana, Monday, Amazon 1P/3P, FDM4
Experience
Marketing Operations Manager
Feb 2025 — Present · Boston, MA, US
MOCA Systems, Inc.(MSI) was founded in as an outgrowth of MIT research in construction simulation and planning, with a mission to develop and deliver services and software solutions for large, complex construction projects. This led to the creation of MOCA Services for construction Owners and A/E firms, and Touchplan® software for Owners, Architects, Engineers, and Contractors. Today, MSI drives efficiency, collaboration, and data-driven decision-making across the industry.
Education
New York University
Bachelor of Arts, Psychology
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