Kirsten Knizel
Product Marketing Leader | Go-To-Market (GTM) Strategist | Innovative Problem Solver | Perpetual Student of Human Behavior | Passionate Mental Health & Healthcare Advocate
- Role
- Senior Director, Advisor - Us Pet Health Retail at Elanco
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Kirsten Knizel
Strategic growth leader with 20+ years of experience shaping brand direction, building new capabilities, and driving commercialization strategy across B2B and B2C multi-channel environments. Recognized for aligning vision with execution, leading cross-functional teams, and delivering sustainable, measurable growth in complex markets.MBA, Webster UniversityBusiness-minded mental health professional with a Master’s in Clinical Mental Health and hands-on experience delivering individual and group therapy to adolescents and young adults. Brings a unique blend of clinical insight and strategic thinking to organizations focused on expanding access, improving outcomes, and scaling behavioral health services with integrity and impact.MA, Adams State UniversityThe What:• Go-to-Market Strategy & Execution• Brand Positioning & Storytelling • B2B/B2C Demand Generation • Channel & Agency Management • Product Innovation & Stage Gate Commercialization • Budget & P&L Oversight • Workflow Optimization & Process Improvement • Data Analysis & Insights Activation • Complex Project & Program ManagementThe How:• Curiosity & Learning Agility• Situational & Servant Leadership• Strategic Prioritization & Time Management• Inclusive & Effective Communication• Cross-Functional Collaboration & Results Orientation• Resilience, Adaptability & Growth Mindset• Self-Motivation & Proactive Initiative• Ease in Working with Various Audiences and Active Advocacy for Diverse Inclusion
Experience
Senior Director, Advisor - Us Pet Health Retail
Oct 2019 — Present
OTC and Rx Portfolios
Education
Adams State University
Master of Counseling: Clinical Mental Health (MA)
Indiana University Bloomington
Bachelor of Science - BS, Public Affairs - Concentration: Environmental Science and Management
Webster University
Master of Business Administration (MBA)
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