Katerina Nishan
Lead Product Designer - Associate Creative Director @Valtech
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WORK HISTORY
Lead Product Designer - Associate Creative Director @Valtech
EDUCATION
Birmingham City University
B.A Hons Visual Communications, Advertising & Graphic Design
Manchester Metropolitan University
Btec Foundation, Art & Design
St. Lawrence College
Advanced Level G.C.E
SKILLS
ABOUT KATERINA NISHAN
I’m a design lead focused on product and service design, bringing together intuition, strategic thinking and creative judgement to help teams create work that is thoughtful, effective and human.I care deeply about how people experience what we create. Whether it’s a product, a service, or something in between, I focus on the full journey—making sure each moment feels considered, useful and connected.As AI becomes more embedded in how we design and build, I stay focused on what matters most: understanding context, making good decisions and shaping products that are intentional, not just produced.I’ve worked across the UK public sector and global private sector, with experience spanning FMCG, pharma, finance, travel and automotive. My background includes product and service design, customer experience, apps, IoT and global advertising. This mix has made me adaptable and comfortable working in complex spaces.Lately, I’ve been focused on designing with AI. I’ve used synthetic data, AI personas, prompt design and model behaviour to solve tricky problems—especially in pharma and finance. I’ve also explored how AI can help in areas like content generation and metadata.I take an editorial approach to design: guiding ideas, shaping systems and helping teams make thoughtful choices that support both people and business.I’m also a member of the BIMA Creative Council, contributing to the future of design leadership and industry standards.
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