Roger Knight
- Role
- Media Director at VaynerMedia
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Roger Knight
Over ten years of digital marketing experience, deep strategic planning, analytical, and…
Experience
Media Director
Aug 2022 — Present
Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for the OREO brand portfolio (Team Mondelēz) • Oversee a team of media buyers providing leadership, mentorship, vision and technical expertise • Act as the key contact for client and platform partners, operating as a go-to voice and leader • Create and deliver sophisticated media investment strategies to clients, assist in presentation material creation and provide strategic guidance on reporting • Help devise and implement internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases • Pioneered zero-party data strategy across all OREO sub-brand digital and social campaigns after securing buy-in from clients, analytics and data partners
Skills
- Editing
- Sproutsocial
- Grant Writing
- Social Media
- Higher Education
- Program Development
- Fundraising
- Integrated Marketing Communications Planning
- Media Relations
- Mailchimp
- Stata
- Statistics
- Adobe Creative Suite
- Writing
- Qualitative Research
- Proposal Writing
- Analysis
- Arcgis
- Press Releases
- Data Analysis
- Community Outreach
- Grants
- Spss
- Research
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.