Dana-Marie Knetsch
Brand Communications & Creative Strategy @Ted Baker
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WORK HISTORY
Brand Communications & Creative Strategy @Ted Baker
London, GB
Brought into Ted Baker\'s innovation-focused communications project, I conceptualized emotional brand experiences and creative marketing strategies — translating storytelling and consumer research into ideas designed to leave lasting impressions.
EDUCATION
Nefertari International School, Cairo
Cultural Exchanging Program
Schüler Akademie Oberbayern-West
Debate and Argue - Rhetoric Course
London College of Fashion, University of the Arts London
Master of Science - MSc, Strategic Fashion Management
Gnadenthal Gymnasium Ingolstadt
German Abitur (Bavarian Standard)
ABOUT DANA-MARIE KNETSCH
I create content from places most people only see in photos. As a passionate mountaineer and former elite athlete, I spend my weekends on glaciers, ice walls, and high-alpine routes across the Alps. My weekdays? Strength sessions, endurance training on the bike, and recovery — building the foundation for the next summit. The mountains aren\'t a hobby. They\'re how I live. But here\'s what makes me different from most outdoor creators: I also deeply love fashion, beauty, and luxury. I studied fashion, I\'ve worked in leadership roles across premium consumer goods and strategy consulting, and I have a trained eye for aesthetics that goes far beyond performance gear. I\'m equally at home styling an archive vintage piece on a mountain trail as I am shooting a clean, editorial beauty reel. That combination — former elite athlete, devoted fashionista, and experienced brand strategist — is rare in one creator. And it makes me genuinely bookable across a wide range of campaign categories without ever feeling generic. I\'m the Founder of Dana-Marie Knetsch Content Creation and a bilingual (EN/DE) Content- & UGC creator and micro-influencer, creating short-form video content and imagery across outdoor & performance sports, fashion, beauty, accessories, travel & experiences, digital apps, and local services. What I bring to every collaboration: → Real-life product integration in visually stunning, high-performance environments → A commercial brain behind every creative decision — I think like a brand, not just a creator → Bilingual content reaching both English and German-speaking audiences → A naturally high performance benchmark — because elite sport teaches you that good enough never is → Genuine joy in what I do — and that energy travels through every frame, all the way to your customer I go the extra mile. Literally. Whether that means hiking to the shot, shooting on-location at your site, or pushing through a glacier approach with your product in my pack — I create with real context, real credibility, and real enthusiasm. If you\'re a brand looking for a creator who delivers worry-free, commercially sharp content that actually connects — let\'s talk. Munich, DE | Alps as second office | EN/DE Open to paid collaborations, retainers & sponsoring partnerships - u••••••••@gmail.comPortfolio:@ugc.danamarie · Outdoor & lifestyle world:@danamarie.knetsch
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