Maria Knapp
Senior Principal Ai Enablement @Xempus
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WORK HISTORY
Senior Principal Ai Enablement @Xempus
Munich, DE
Lead the AI transformation program: Turned strategic vision into actionable steps with clear KPIs and ROI-driven prioritization• Design and implement agile delivery model for AI use cases with structured request process, evaluation and sprint-based execution using Jira• Identify and prioritize 40+ use cases in 4 weeks using value-effort and ROI-based evaluation; achieve 30% efficiency gains among early adopters within 3 months• Build AI ambassador network to drive peer-to-peer adoption and enable local ownership across departments• Serve as central point of contact for AI topics; develop new ideas collaboratively with ambassadors and assess feasibility with stakeholders• Enable employees through hands-on training formats (AI Breakfast, AI Werkstatt, Hackathons, Lunch & Learn)• Establish AI governance approach including policies, risk management, GDPR compliance and central tech stack in collaboration with IT, IT Security and Legal• Provide bi-weekly updates to C-level with transparent KPI tracking and progress reporting
EDUCATION
Leuphana University of Lüneburg
Diplom, Business Psychology
ABOUT MARIA KNAPP
I’m a certified Manager for Applied AI Transformation (IHK) with a background in data-driven marketing — and a passion for helping organisations turn AI from a buzzword into real, measurable transformation.After 15+ years in marketing automation, CRM ecosystems and lifecycle strategy, I now focus on AI enablement at scale: helping organisations identify high-value use cases, build compliant and transparent governance, and establish the operating models that let AI actually deliver impact.My work sits at the intersection of strategy, people, technology and change.I design ROI-driven prioritisation frameworks, build ambassador networks, introduce agile, KPI-based delivery models and create the clarity needed for senior leaders to steer transformation confidently.What motivates me: empowering teams, breaking down silos, and shaping a culture where AI is used responsibly, ethically and with purpose. I believe AI is not just a technology shift — it’s a behavioural and organisational shift.
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